Ellie's own publication, which she edited, published and, of course, designed. The magazine was a free London-based publication that informed people about sustainable living, without the lecture or guilt-trip. The budget was close to non-existent, so Ellie's creativity was pushed to its very maximum! The hand-crafted feel was intentional to reflect the content and personal messaging within the magazine. Fashion was an important part of the publication's content and each issue contained stylised and unique photography to match its theme.